Will Carroll has written for SI.com, ESPN and Bleacher Report. Here he talks to me about the power in building a niche audience for your sports blog and brand:
I see sports writers say this a lot: “Team X pitched to a 3.50 ERA.”
This is extra language.
Instead, just write: “Team X had a 3.50 ERA.”
It’s quicker and easier to hear and digest.
Don’t be cute and clever. Be direct.
Andy Martino of the Daily News talks about why he chose sports journalism, how he got in to the business and changes to his field since he started.
Here are some key take aways from the discussion:
What is the definition of a beat writer: “To gather information and find out things about the beat you cover for the news organization. You’re finding our information and bringing in to the public. … dig things up that wouldn’t be dug up, and to represent the public in questioning that institution. … That’s what media is, you’re in the middle between the public and the institution.” « click to tweet this.
What has changed in sports reporting since you started: “The distinction between reporting, analysis and opinion. Technology has created a lot more platforms for reporters to present a perspective, which can be good and bad. It cuts both ways and it depends how you handle it.” « click to tweet this.
Advice for people getting in to sports journalism: “People were telling me when I was trying to get in to the business, ‘Good luck with that, the business is collapsing, pick something more secure.’ It’s tough for me to responsible say anything differently. It’s true, it’s real tough economically. At the same time, I ignored that advice, because it’s what I wanted to do. I just tried to write for every publication that would let me, for free, for money, whatever. And, I think that’s still the way to go. Pursue it, work real hard. You and I are two people who are not old, who found a way in the new media landscape to make a living doing it. It is possible if you’re not afraid to think outside the box, to work extremely hard all day and night, straight up hard work is important and just going for it and not worrying too much about the practicalities of it. Hard work does lead to opportunities most of the time.” « click to tweet this.